Do Undergraduate Business Schools Cultivate Creative Thinking: The Wharton Curriculum As A Case In Point

This paper describes a research study conducted to ascertain whether undergraduate business schools cultivate creative thinking, using the Wharton undergraduate education as a case in point. To determine this, past course syllabi were analyzed for objective(s) of cultivating creative thinking. This was followed by semi-structured interviews with Wharton students and faculty. The study found that while there is evidence that Wharton aims to cultivate creative thinking, students and faculty agree that it could do more.