Innovation Strategies for Musicians
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Strategies
Musicians
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In this thesis I describe the old and new music industry models from different perspectives. Included is a brief interview with CD Baby founder Derek Sivers with his advice for musicians. Modular strategies for independent artists to learn, record, digital distribution (CDBaby, TuneCore), branding, and monetize their music are presented. I also present academic and applied perspectives in creativity, project management (Iron Triangle, Systems Perspective of Success, SMART Strategy), and VARK learning preference that can affect the strategies selected by musicians.
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Submitted to the Program of Organizational Dynamics in the Graduate Division of the School of Arts and Sciences in Partial Fulfillment of the Requirements for the Degree of Master of Science in Organizational Dynamics at the University of Pennsylvania Advisor: Larry Starr