Researching Attitudes Towards Peace and Conflict and Darfur: An Analysis of a Research Initiative From February 2007 – October 2008

The Researching Attitudes towards Peace and Conflict in Darfur project seeks to inform the ongoing peace process in Darfur by providing the various institutions involved in the mediation efforts with a deeper understanding of Darfurians’ perspectives on the causes of the conflict, its impact on their lives, and the role of the international community in its resolution. The project was initiated at the request of Albany Associates (www.albanyassociates.com), which was contracted by the UK’s Department for International Development in 2006 to engage in communication about the Darfur peace process among the population of Darfur and other key stakeholders on behalf of the African Union Mission in Sudan (AMIS) and later United Nations-African Union Mission in Darfur (UNAMID). The project is a partnership of the Center for Global Communication Studies (Annenberg School for Communication, University of Pennsylvania) and the Stanhope Centre for Communications Policy Research, and is funded by contributions from the Dutch Ministry for Development Cooperation and the Canadian Department of Foreign Affairs and International Trade. The guiding premise of the project is that complex, seemingly intractable conflicts cannot be effectively resolved without taking into account the positions and opinions of those most directly affected.