Customer Relationships Go Digital
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Advertising and Promotion Management
Behavioral Economics
Business
Business Administration, Management, and Operations
Business and Corporate Communications
Business Intelligence
Communication Technology and New Media
E-Commerce
Marketing
Organizational Behavior and Theory
Sales and Merchandising
Strategic Management Policy
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Behavioral Economics
Business
Business Administration, Management, and Operations
Business and Corporate Communications
Business Intelligence
Communication Technology and New Media
E-Commerce
Marketing
Organizational Behavior and Theory
Sales and Merchandising
Strategic Management Policy
Technology and Innovation
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Abstract
Who's afraid of the Internet? Not companies, it seems, according to a new survey. But closer analysis suggests optimism may well be misplaced and expected benefits a mirage. The reality is that companies already adept at creating and nurturing close customer relationships will reap the benefits opened by the web.
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2003-03-01