How to Reduce Market Penetration Cycle Times
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Advertising and Promotion Management
Business
Business Administration, Management, and Operations
Marketing
Strategic Management Policy
Business
Business Administration, Management, and Operations
Marketing
Strategic Management Policy
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Everyone is speeding products to market these days. But reducing product development time is only half of the equation; the other half is penetrating the market quickly. The author draws on published research and industry practice to develop five recommendations for reducing market penetration time. He also develops a tracking and diagnostic tool to help managers determine where their market penetration strategy is weak.
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1993
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MIT Sloan Management Review