Creating and Developing New Value Drivers for the Organizational Dynamics Graduate Studies Program at the University of Pennsylvania

This thesis presents a comprehensive plan for the University of Pennsylvania Master of Science in Organizational Dynamics (MSOD) program to increase the number of participants who enroll and register into the program. The plan includes strategies to (1) expand opportunities for alumni and current students to help market the program; (2) implement program-specific marketing efforts; (3) create an option of more focused curriculum tracks; (4) develop new educational partnerships with peer institutions abroad; (5) make the program more accessible through financial flexibility; (6) nurture reciprocal learning relationships; and (7) estimate empirically the value of the proposed plan. The thesis will also offer a strategic perspective that will meet the program’s organizational mission and objectives, and will optimize its strength as a premier academic enterprise.