Exploratory Analysis of Marketing Data: A Reply
Loading...
Related Collections
Degree type
Discipline
Subject
Marketing
Business
Marketing
Business
Marketing
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Contributor
Abstract
Response to Crocker's article, addressing that we were attempting to demonstrate that there are situations where trees are expected to be more effective than regression.
Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1971-11-01
Journal title
Journal of Marketing Research