Television Sponsorship Forms and Program Subject Matter
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Degree type
Discipline
Subject
Advertising and Promotion Management
Broadcast and Video Studies
Communication
Public Relations and Advertising
Broadcast and Video Studies
Communication
Public Relations and Advertising
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Author
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Publication date
1980-06-01
Journal title
Journal of Broadcasting
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At the time of publication, author Joseph Turow was affiliated with Purdue University. Currently, he is a faculty member in the Annenberg School for Communication at the University of Pennsylvania.