How Serious are Methodological Issues in Surveys? A Reexamination of the Clarence Thomas Polls
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Applied Behavior Analysis
Business
Cognition and Perception
Cognitive Psychology
Design of Experiments and Sample Surveys
Marketing
Models and Methods
Social Influence and Political Communication
Business
Cognition and Perception
Cognitive Psychology
Design of Experiments and Sample Surveys
Marketing
Models and Methods
Social Influence and Political Communication
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Collopy, Fred
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Abstract
Opinion polling procedures allow for reasonable inferences about attitude changes. We examined this contention using surveys about the nomination of Clarence Thomas. In this situation, prior theory allowed us to predict the direction of change, surveys had been conducted by a number of organizations, and substantial information was available about the methodology used in the surveys. As a result, we concluded that the deteriorating opinions of Thomas were real.
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1994
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This is an unpublished manuscript.