Program Management Through the Lens of a Massive Multiplayer Online Gamer: A Pilot Study

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World of Warcraft
program management
leadership
competencies
competency models
transference of skills

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Learning can occur through many media types. This thesis explores the possibility that guild leaders in the Massive Multiplayer Online (MMO) video game World of Warcraft learn and use similar skills to those that professional program managers learn and use in the corporate world. I evaluate World of Warcraft literature, present guild member interviews and use online forums to compare gaming leadership attributes to attributes in the program manager competency model described by Partington, Pellegrinelli, and Young (2005). The results provide preliminary support for the hypothesis that a bridge exists between these two leadership roles.

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2012-05-01

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Submitted to the Program of Organizational Dynamics in the Graduate Division of the School of Arts and Sciences in Partial Fulfillment of the Requirements for the Degree of Master of Science in Organizational Dynamics at the University of Pennsylvania. Advisor: Ana Reyes

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