Summary: Economic Return of Nation Brands
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GDP
nation
brand
regional brands
best country rankings
Economic Policy
International Economics
Marketing
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Political Economy
Public Affairs
Public Relations and Advertising
Regional Economics
Social Influence and Political Communication
nation
brand
regional brands
best country rankings
Economic Policy
International Economics
Marketing
Other Public Affairs, Public Policy and Public Administration
Political Economy
Public Affairs
Public Relations and Advertising
Regional Economics
Social Influence and Political Communication
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Abstract
It is generally considered good business practice for a company to invest in its brand. A positive brand image typically results in a more loyal customer base and an overall increase in profit. Likewise, nations have brands, and the reputation of a country has an economic impact on its gross domestic product (GDP).
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2019-09-25