Benartzi, ShlomoBeshears, JohnMilkman, Katherine LThaler, Richard HShankar, MayaTucker-Ray, WillCongdon, William JGaling, Steven2023-05-222018-06-052017-01-012017-08-23https://repository.upenn.edu/handle/20.500.14332/34571Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of “nudge” interventions that governments are now adopting alter people’s decisions without coercion or significant changes to economic incentives. We calculated ratios of impact to cost for nudge interventions and for traditional policy tools, such as tax incentives and other financial inducements, and we found that nudge interventions often compare favorably with traditional interventions. We conclude that nudging is a valuable approach that should be used more often in conjunction with traditional policies, but more calculations are needed to determine the relative effectiveness of nudging.Shlomo Benartzi, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon & Steven Galing, Should Governments Invest More in Nudging?, Psychological Science (Volume 28, Issue 8) pp. 1041-1055. Copyright © 2017 SAGE. Reprinted by permission of SAGE PublicationsBusinessFinance and Financial ManagementSocial and Behavioral SciencesArticle