Monitoring The Symbolic Environment Of An Organization: A New Analytic Approach to the Strategic Management of Public Relations

Krippendorff, KlausEleey, Michael F2023-05-222023-05-221985-05-232022-03-23https://repository.upenn.edu/handle/20.500.14332/2495CommunicationSocial and Behavioral SciencesMonitoring The Symbolic Environment Of An Organization: A New Analytic Approach to the Strategic Management of Public RelationsPresentation