Messaris, Paul2023-05-222023-05-222013-01-012016-10-14https://repository.upenn.edu/handle/20.500.14332/2115The news media began to report and editorialize about subliminal advertising in 1957, in response to events that are recounted in detail in Swift Viewing: The Popular Life of Subliminal Viewing, Charles Acland’s (2012) excellent history of the idea of subliminal influence (p. 91ff). Those events have been described by several previous writers, but one of the many virtues of Acland’s book is that he gives us the most carefully documented account to date.Copyright © 2013 (Paul Messaris, pmessaris@asc.upenn.edu). Licensed under a Creative Commons Attribution Non-Commercial No Derivatives (CC BY-NC-ND 3.0) license (https://creativecommons.org/licenses/by-nc-nd/3.0/). Available at http://ijoc.org.CommunicationPublic Relations and AdvertisingSocial and Behavioral SciencesReview