Robertson, Thomas S2023-05-222023-05-2219932018-05-24https://repository.upenn.edu/handle/20.500.14332/39551Everyone is speeding products to market these days. But reducing product development time is only half of the equation; the other half is penetrating the market quickly. The author draws on published research and industry practice to develop five recommendations for reducing market penetration time. He also develops a tracking and diagnostic tool to help managers determine where their market penetration strategy is weak.Originally published in MIT Sloan Management Review © 1993 MIT Press (https://sloanreview.mit.edu/).Advertising and Promotion ManagementBusinessBusiness Administration, Management, and OperationsMarketingStrategic Management PolicyArticle