Simonsohn, Uri2023-05-222023-05-222010-03-012018-05-29https://repository.upenn.edu/handle/20.500.14332/39481Does current utility bias predictions of future utility for high stakes decisions? Here I provide field evidence consistent with such Projection Bias in one of life's most thought‐about decisions: college enrolment. After arguing and documenting with survey evidence that cloudiness increases the appeal of academic activities, I analyse the enrolment decisions of 1,284 prospective students who visited a university known for its academic strengths and recreational weaknesses. Consistent with the notion that current weather conditions influence decisions about future academic activities, I find that an increase in cloudcover of one standard deviation on the day of the visit is associated with an increase in the probability of enrolment of 9 percentage points.This is the peer reviewed version of the following article: Simonsohn, U. Weather to Go to College. The Economic Journal 120, no. 543: pp. 270-280, which has been published in final form at http://dx.doi.org/10.1111/j.1468-0297.2009.02296.x. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving: https://authorservices.wiley.com/author-resources/Journal-Authors/licensing-open-access/licensing/self-archiving.html.judgmentdecision makingincidental emotionsprimingweathercollege choiceBusinessCognition and PerceptionCognitive PsychologyEducational PsychologyHigher EducationMarketingSchool PsychologyReport