Londono Gentile, TatianaPedisich, SimonSacks, HayleyWallace, Aislinn2023-05-232015-05-262012-04-012015-05-26https://repository.upenn.edu/handle/20.500.14332/46141This is the second prize winner for the 2012 Mashup contest celebrating student creativity in video and multimedia. This mashup illuminates different marketing strategies for two of Unilever Corporation's brands: Axe and Dove. Axe uses objectification, sexualization, and dehumanizing portrayals of women to sell products. Dove capitalizes on the likely disgust felt by viewers of the Axe advertisements; their campaign is built on their perceived refusal of misogyny.youtubeMashup2012Film and Media StudiesCo-CurricularMedia