Identifying Potential Target Beliefs for a Mass Media Campaign Aimed at Encouraging Smoking Cessation: Final Findings and Recommendations for 18

Brennan, EmilyGibson, LauraLiu, JiayingHornik, Robert C2023-05-222023-05-222013-11-012014-12-09Brennan, E., Gibson, L., Liu, J., & Hornik, R. C. (2013). Identifying potential target beliefs for a mass media campaign aimed at encouraging smoking cessation: Final findings and recommendations for 18 – 25 year old current cigarette smokers. (CECCR Working Paper Series). Philadelphia, PA: Penn’s Center of Excellence in Cancer Communication Research, Annenberg School for Communication, University of Pennsylvania.https://repository.upenn.edu/handle/20.500.14332/2036Health CommunicationIdentifying Potential Target Beliefs for a Mass Media Campaign Aimed at Encouraging Smoking Cessation: Final Findings and Recommendations for 18 – 25 Year Old Current Cigarette SmokersWorking Paper