Turow, Joseph2023-05-222023-05-221989-11-012015-05-26https://repository.upenn.edu/handle/20.500.14332/2051The final, definitive version of this article has been published in the journal American Behavioral Scientist, Vol 33/Issue 2, 1989, © SAGE Publications, Inc. at the American Behavioral Scientist page: http://abs.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/Broadcast and Video StudiesCommunicationJournalism StudiesPublic Relations and AdvertisingArticle