Delli Carpini, Michael XWilliams, Bruce2023-05-222023-05-2219942015-03-16Delli Carpini, M. X. (1994). The Method is the Message: Focus Groups as a method of Social, Psychological, and Political Inquiry. In M. X. Delli Carpini, L. Huddy, & R. Shapiro (Eds.), Research in Micropolitics: New Directions in Political Psychology, Vol. 4 (pp. 57-85). Greenwich, CT: JAI Press.https://repository.upenn.edu/handle/20.500.14332/2069Book description: Research in Micropolitics published original essays on a variety of substantive, conceptual and methodological issues of relevance to political psychology, with particular emphasis on promising new areas of theory and research.This article is © Emerald Group Publishing and permission has been granted for this version to appear on ScholarlyCommons. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.CommunicationPolitical SciencePolitics and Social ChangePsychologyBook Chapter