Meyerson, RolfKatz, Elihu2023-05-222023-05-221957-05-012010-02-24https://repository.upenn.edu/handle/20.500.14332/1791The natural history of fads of fashions, a particular type of social change, is told as a succession of chronological stages, each characterized by the interaction among producers, distributors, and consumers. The process is thus: discovery of the potential fad, promotion by the discoverers and/or original consumers, labeling, dissemination, eventual loss of exclusiveness and uniqueness, death by displacement.© 1957 University of Chicago Press at http://www.jstor.org/stable/2773135fadsfashionssocial changeCommunicationArticle