Katz, ElihuLiebes, Tamar2023-05-222023-05-2219902010-02-24https://repository.upenn.edu/handle/20.500.14332/1796Decoding by overseas audiences of the American hit program, "Dallas," shows that viewers use the program as a "forum" to reflect on their identities. They become involved morally (comparing "them" and "us"), playfully (trying on unfamiliar roles), ideologically (searching for manipulative messages), and aesthetically (discerning the formulae from which the program is constructed).This article is under a CC BY-NC-ND 2.5 CA license (http://creativecommons.org/licenses/by-nc-nd/2.5/ca/). The orginal article may be found at http://www.cjc-online.ca/index.php/journal/article/view/538/444.TVBroadcast and Video StudiesCommunicationArticle