The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior

Cachon, Gerard. PSwinney, Robert2023-05-232023-05-232011-04-012016-07-12https://repository.upenn.edu/handle/20.500.14332/42080strategic consumer behaviorquick responsefast fashiongame theoryOther Social and Behavioral SciencesStrategic Management PolicyThe Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer BehaviorArticle