Zelizer, Barbie2023-05-222023-05-222006-01-012008-03-11https://repository.upenn.edu/handle/20.500.14332/2546Whenever the topic of methodological and disciplinary divides is broached, one presumes a need to place or situate oneself on one side or another, regardless of which terrain is being sectioned. Placement involves selection, identifying with a presumed perspective and marking boundaries. It requires decision-making about identity that divides the rest of the world into insiders and outsiders and is accompanied by labels that appear natural and self-evident -- between quantitative and qualitative researchers, empirical and interpretive scholars, or behaviorist and cultural enclaves.Reprinted with permission from Keio Communication ReviewArticle