The Tradeoff Fallacy - How Marketers Are Misrepresenting American Consumers and Opening Them up to Exploitation

Turow, JosephHennessy, MichaelDraper, Nora A2023-05-222023-05-222015-06-012018-03-19Turow, J., Hennessy, M. and Draper, N. (2015). The Tradeoff Fallacy, Annenberg School for Communication.https://repository.upenn.edu/handle/20.500.14332/2185CommunicationSocial and Behavioral SciencesThe Tradeoff Fallacy - How Marketers Are Misrepresenting American Consumers and Opening Them up to ExploitationReport