Baek, Elisa CFalk, Emily B2023-05-222020-01-012018-12-012018-06-18https://repository.upenn.edu/handle/20.500.14332/2250What makes people successful at influencing others? In this review, we focus on the role of the persuader (i.e., person who attempts to influence a recipient), drawing from findings in neuroscience to highlight key drivers that contribute to persuaders’ decisions to share information, and variables that distinguish successful persuaders from those who are less successful. We review evidence that people's motivations to share are guided in the brain by value-based decision making, with self-relevance and social-relevance as two key motivational inputs to the value computation. We then argue that persuaders who exhibit higher awareness of social considerations and increased recruitment of the brain's mentalizing system are more successful. We conclude by suggesting that approaches integrating social and neural networks can productively advance knowledge in this field.Originally published in Current Opinion in Psychology © 2018 Elsevier. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. The final version is available at http://dx.doi.org/10.1016/j.copsyc.2018.05.004Cognition and PerceptionCognitive PsychologyCommunicationInterpersonal and Small Group CommunicationPersonality and Social ContextsPublic Relations and AdvertisingSocial and Behavioral SciencesSocial Influence and Political CommunicationSocial PsychologySpeech and Rhetorical StudiesArticle