Reibstein, David J2023-05-232019-09-252019-09-252019-09-25https://repository.upenn.edu/handle/20.500.14332/42595It is generally considered good business practice for a company to invest in its brand. A positive brand image typically results in a more loyal customer base and an overall increase in profit. Likewise, nations have brands, and the reputation of a country has an economic impact on its gross domestic product (GDP).This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.GDPnationbrandregional brandsbest country rankingsEconomic PolicyInternational EconomicsMarketingOther Public Affairs, Public Policy and Public AdministrationPolitical EconomyPublic AffairsPublic Relations and AdvertisingRegional EconomicsSocial Influence and Political CommunicationArticle